Privacy policy

Last updated: September 23, 2026

Sneaker Premier operates this store and website, our retail stores in Baltimore, Catonsville and District Heights, Maryland, and all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Sneaker Premier is powered by Shopify, which enables us to provide the online Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, visit one of our stores, sell or trade items to us, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We collect only the personal information that is reasonably necessary to provide the products and services you request and for the purposes described in this Privacy Policy. Depending on how you interact with us, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this personal information:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including payment card information, transaction details, form of payment, payment confirmation and other payment details. Card payments are processed by our payment processors; we do not store full card numbers.
Identity verification information including information from your government-issued photo ID (such as your name, photo, date of birth, ID number and expiration date) and your signature, collected when you pick up an order, make certain in-store purchases, or sell or trade items to us.
Account information including your username, password, security questions, preferences and settings.
Rewards program information including your membership details, points balance, rewards earned and redeemed, and purchase history connected to the program.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, cancel, sell or trade, and your past transactions.
Communications with us including the information you include in communications with us, for example, when you send a customer support inquiry through our website chat, email, phone, or social media direct messages.
Text message information including your mobile number, your consent to receive texts, and your text opt-in and opt-out history.
Video footage captured by security cameras in and around our retail stores.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

We do not collect or sell sensitive personal information, as defined by applicable law (such as health information, biometric data, or precise geolocation), for any purpose.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, make a purchase online or in a store, pick up an order, sell or trade items to us, join our rewards program, sign up for texts or emails, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
Through in-store security cameras when you visit our retail stores;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping or in-store pickup, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Rewards Program. We use your personal information to run our rewards program, including to track your points, apply rewards, and send you program updates.
Buying and Trading. When you sell or trade items to us, we use your identity verification and transaction information to confirm your identity, pay you, keep records of the transaction, and comply with any laws that apply to purchases of used goods.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. We send marketing text messages only with your consent, as described below.
Security and Fraud Prevention. We use your personal information, including photo ID checks, signatures and video footage, to authenticate your account and your identity, to confirm that the person picking up an order or using a payment card is authorized to do so, to provide a secure payment and shopping experience, to detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, to protect our customers, employees and stores, to protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

In-Store Identity Checks and Security Cameras

Photo ID and signature. For your protection, we require a valid government-issued photo ID and a signature when you pick up an order, for certain in-store purchases, and when you sell or trade items to us. We may record or scan details from your ID to verify your identity, confirm that you are the authorized cardholder, and prevent fraud. We use this information only for those purposes and to comply with the law. We do not use it for marketing, and we do not sell it.

Security cameras. Our retail stores use video surveillance cameras in customer areas for safety, loss prevention and fraud prevention. Cameras are not used in restrooms or fitting areas. We keep footage only as long as described below, unless it is needed to investigate an incident or as required by law. We may share footage with law enforcement or insurers when needed to investigate or address a crime, a claim, or a safety issue.

Chat and Automated Support

When you contact us through the chat on our website, some or all of your messages may be answered by automated tools, including artificial intelligence, on our behalf. You are not chatting with a person unless the chat tells you that a team member has joined. You can ask to speak with a person at any time, or contact us using the details at the end of this Privacy Policy. We and our service providers, including Shopify, store chat messages to respond to you, provide support, and improve our customer service. Please do not share payment card numbers, passwords or government ID numbers in chat.

Text Messages (SMS)

If you sign up to receive text messages from Sneaker Premier, you agree to receive recurring automated marketing and informational text messages at the mobile number you provided. Consent is not a condition of any purchase. Message frequency varies. Message and data rates may apply. Reply STOP to cancel at any time, or HELP for help. You can also contact us at support@sneakerp.com.

We do not share, sell, rent or transfer your mobile phone number, or your consent to receive text messages, with third parties or affiliates for their own marketing or promotional purposes. We may share your mobile number only with service providers who help us send text messages on our behalf, and they may not use it for any other purpose.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support and chat tools, text message and email delivery, rewards program management, security camera systems, cloud storage, fulfillment and shipping).
With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here. This does not include your mobile number or text message consent, which we never share for marketing.
With law enforcement, government agencies or insurers where required by law, or where reasonably necessary to investigate or address fraud, theft, or safety issues, including records of items sold or traded to us and security camera footage.
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information here: Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties, including our Instagram account. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Messages you send us through social media platforms are also subject to those platforms' privacy policies. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's and Teens' Data

The Services are not intended to be used by children under 13, and we do not knowingly collect personal information from children under 13. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted. We do not sell the personal information of anyone we know, or should reasonably know, is under 18, and we do not use it for targeted advertising. Customers under 18 may not sell or trade items to us without a parent or guardian present.

Security and Retention of Your Information

We use reasonable administrative, technical and physical safeguards to protect your personal information, including limiting access to ID records and video footage to authorized staff. Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. In particular:

ID details collected at order pickup or in-store purchases are kept for up to 90 days, unless needed longer to investigate a fraud or chargeback.
ID and transaction records for items you sell or trade to us are kept for up to 2 years, or longer if required by law.
Security camera footage is generally kept for up to 30 days and then automatically overwritten, unless it is needed to investigate an incident or required by law.
Rewards program information is kept while your membership is active and deleted within a reasonable time after you close it.
Text message consent and opt-out records are kept as long as needed to honor your choices and show that we did so.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you, including the categories of third parties to whom we have disclosed it.
Right to Delete. You may have a right to request that we delete personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit globalprivacycontrol.org. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
Managing Communication Preferences. You may opt out of promotional emails at any time by using the unsubscribe option in our emails, and out of text messages by replying STOP. If you opt out, we may still send you non-promotional messages, such as those about your account, rewards, or orders you have made.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

How to make a request. You may exercise any of these rights where indicated on the Services, by emailing support@sneakerp.com, or by calling +1 443-438-3998. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit the Shopify Privacy Portal.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request within 45 days, or sooner if required by applicable law. If we need more time, we will tell you why and may extend this period by up to an additional 45 days where the law allows.

Appeals and Complaints

If we decline to take action on your request, you may appeal our decision by emailing support@sneakerp.com with the subject line "Privacy Request Appeal." We will respond to your appeal within 60 days and explain our decision in writing. If your appeal is denied, you may contact your state Attorney General. Maryland residents may contact the Maryland Attorney General's Office.

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at support@sneakerp.com, call +1 443-438-3998, or write to us at Sneaker Premier, 5428 Harford Road, Baltimore, MD 21214, United States. For the purpose of applicable data protection laws, we are the data controller of your personal information.

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